A&R Analytics · Function hub
Strategic
Analytics
Working overview of A&R Analytics workstreams. Active projects, pipeline, blockers, and operating cadence in one place. Detail lives on per-project pages.
Updated May 2026
Lead VP Strategic Analytics
Active workstreams 2
Pipeline 4
01 · Active workstreams
In flight
Projects currently building or shipping. Detail and full roadmap on the linked pages.
In production
Strategic Analytics · A&R Research
Graphitti
A&R analytics platform. Web + mobile in production for A&R staff. Three priority lanes active: post-rollout cleanup, data scaling for accuracy, and Discovery Dashboard scoping. Broader rollout to leadership gated on data scaling and label-definition work.
Current focus
Cleanup — 14 fixes from A&R user feedback
Next gate
Data scaling & label alignment
Scoping
Strategic Analytics
Discovery Dashboard
Net-new product. Goal: low-lift surface for unsigned talent so we don't miss the big ones. Phase 01 (scope) is leadership-owned — defining users, signals, surface, and success metric. Phase 02 (build) gated on scope lock.
Phase 01 owner
Strategic Analytics leadership
Phase 02
Gated on scope lock
Open questions
4 — user, signals, surface, metric
02 · Pipeline
Next up
Workstreams queued after current priorities ship. Sequencing depends on how Discovery Dashboard scopes — some may be subsumed.
Fully integrate MDR reports used for lead generation into Graphitti. Currently external, manual handoff into A&R workflow.
Incorporate follower and engagement signals into artist evaluation. Likely feeds into Discovery Dashboard once scoped.
Project financial opportunity / floors based on existing artist business. Higher complexity build — likely after data scaling lands.
Common framework for evaluating artists across signals. Direction set with Crawley + Jordan; categories weighted by streaming volume, social, release performance, infrastructure, market position.
03 · Blockers & dependencies
Needs unlock
Items that require senior escalation, vendor action, or a decision before downstream work can move. Carried from Graphitti roadmap; status to be refreshed.
Spotify API Developer Key
Original blocker flagged in March. Discovery Dashboard, Spotify chart radar, and several pipeline items depend on this. Needs senior escalation to Spotify partnership.
Escalation needed
PDE support
Original ask flagged in March. Snowflake / data infrastructure support for scaling. Specifics to be clarified before re-escalation.
Clarification needed
AI developer tools
Original item flagged in March. Decision needed: keep on the table or kill. Affects Discovery Dashboard build approach.
Decision needed
Financial label definition alignment
Genre views and overall RCA line currently include all catalog — doesn't match the financial label definition Peter and Fleck use to grade RCA. Conversation owed before broader rollout.
Leadership conversation owed
04 · Cadence
How it runs
Operating model for the team while strategic time is split. Light cadence; more would create friction.
Sync
30 min, weekly
Standing slot. Build lead drives the agenda. Topics: shipped this week, blockers, next week's focus, escalations.
Friday note
Written status
Build lead writes a 5-bullet summary every Friday: shipped / blocked / next / escalations / questions for leadership.
Async
Slack & email
Slack for time-sensitive blockers. Email for stakeholder loops. Standing sync handles everything else.
05 · Connections
Cross-team touch points
Where Strategic Analytics work meets other functions. Useful when handing off, escalating, or routing questions.
Touch points
Joint with Campaign Ops
Artist Insights — per-artist deck production, V7 in use
Graphitti Roadmap (TEMPO) — this site
Leadership stakeholders
Peter & Fleck — genre views, financial label definition
Jordan — bandwidth and Campaign Leads time split
End users
A&R staff — primary Graphitti users
A&R leadership — broader rollout audience, gated