Artist Insights · Internal Use Only
horsegiirL
Streaming, audience, social — a full picture of where the artist is right now.
5 Things to Know
Four years of streaming history. The floor has risen from ~1K weekly (early 2022) to 250–330K (current). Each release spike establishes a higher baseline than the last.
My Little White Pony and My Barn My Rules (both 2022) have been consistent catalog performers for years. ONLY THE BEST (Feb 2026) is the most recent spike.
Debut sizes are accelerating. The last three releases have all opened above 100K — a new tier compared to 2023–2024 levels.
| Platform | Share | Index |
|---|---|---|
| Spotify | 69.0% | 126 |
| Apple | 24.2% | 79 |
| Amazon | 4.9% | 49 |
| Soundcloud | 0.9% | 279 |
| Deezer | 0.6% | 125 |
| Others | 0.4% | 106 |
| Pandora | 0.0% | 1 |
Spotify-heavy at 69%. SoundCloud over-indexes at 279 despite tiny share.
| Market | Share | Index |
|---|---|---|
| USA | 38.9% | 91 |
| Great Britain | 13.8% | 238 |
| Germany | 5.8% | 202 |
| Australia | 4.5% | 146 |
| Canada | 3.2% | 80 |
| Brazil | 3.1% | 89 |
| Mexico | 2.8% | 42 |
| Netherlands | 2.7% | 243 |
| France | 2.4% | 128 |
| Poland | 2.1% | 210 |
| Japan | 1.8% | 131 |
| Chile | 1.6% | 172 |
| Market | Share | Index |
|---|---|---|
| Los Angeles | 17.1% | 221 |
| New York | 11.5% | 163 |
| San Francisco / Oakland / San Jose | 5.6% | 186 |
| Chicago | 5.3% | 125 |
| Washington | 2.8% | 94 |
| Dallas / Ft. Worth | 2.7% | 70 |
| Boston | 2.5% | 101 |
| Seattle / Tacoma | 2.3% | 128 |
| Philadelphia | 2.3% | 78 |
| Houston | 2.2% | 79 |
International over-indexing markets cluster in European electronic hubs: Belgium (304), Ireland (267), Denmark (250), Netherlands (243), Great Britain (238). In the US: LA (221), SF (186), NY (163), Seattle (128).
| Age | Share | Index |
|---|---|---|
| 13-17 | 0% | 5 |
| 18-22 | 8% | 44 |
| 23-27 | 29% | 100 |
| 28-34 | 34% | 170 |
| 35-44 | 20% | 128 |
| 45+ | 10% | 88 |
| Age | Share | Index |
|---|---|---|
| 13-17 | 6% | 132 |
| 18-24 | 40% | 138 |
| 25-34 | 45% | 103 |
| 35-44 | 8% | 66 |
| 45-64 | 1% | 23 |
| 65+ | 0% | 0 |
Streaming audience skews older than the platform benchmark. The core is 23–34 (63% of streams), with 28–34 over-indexing at 170. The under-18 audience is virtually nonexistent on streaming (index 5). Instagram skews younger: 18–24 is the largest segment (40%, index 138) with 13–17 also over-indexing. The streaming listener and the social follower are different age groups.
Streaming is near-even (44% female, 49% male). Instagram skews more female at 57%. The social audience and the streaming audience have noticeably different demographic profiles.
| Ethnicity | Share |
|---|---|
| White / Caucasian | 78% |
| Asian | 10% |
| Hispanic | 9% |
| Black / African American | 4% |
| Language | Share |
|---|---|
| English | 73% |
| Spanish | 9% |
| German | 6% |
| French | 4% |
| Portugese | 1% |
| Russian | 1% |
| Chinese | 0% |
| Japanese | 0% |
| Indonesian | 0% |
Fans Also Like
Hyperpop, experimental electronic, PC Music orbit. Internet-native, genre-fluid, aesthetically confrontational.
Pop is the largest genre by share (29.5%), but the index tells a different story: Techno at 6,795 and Dance/Electronic at 318 are the genres this audience gravitates toward disproportionately.
Active nightlife participants who organize social lives around club nights and festivals. Creative output is constant — DIY costumes for shows, mix curation, meme production. Many maintain dual identities between a professional daytime life and an expressive, uninhibited nighttime persona.
Berghain; Dekmantel; DIY costume workshops; club photography; SoundCloud mix curation
Drawn to content that blends absurdist humor with visual spectacle. Prefer media that rewards repeat viewing and doesn’t take itself seriously. Strong appetite for music documentaries and competition formats that spotlight subcultures.
TV: Drag Race, I Think You Should Leave, Euphoria; Movies: Climax, Bodies Bodies Bodies, Zoolander; Podcasts: Boiler Room Broadcast, Las Culturistas
Maximalist, playful, costume-forward. Show outfits are a creative project — cowgirl hats, pitchforks, sequined farm gear. Day-to-day: baby tees, arm warmers, platform boots. Color palettes are saturated and clashing. The “Farmies” fan community coordinates outfits for shows as a form of collective expression.
MSCHF; iamgia; Dolls Kill; custom cowgirl boots; rave utility vests; ironic slogan tees
Freedom of expression is non-negotiable. Strong identification with queer culture and safe-space nightlife. Anti-snob — skeptical of gatekeeping in electronic music, drawn to artists who make underground genres accessible. Community built through shared absurdity rather than shared taste.
Queer club nights; anti-gatekeeping ethos; costume as identity; permission to be unserious
TikTok is the discovery engine — set clips, fan edits, ironic commentary spread fast. Instagram is the relationship layer — BTS content, outfit reveals, fan interaction. SoundCloud retains cultural currency for unreleased edits and bootleg remixes. Reddit and Discord function as community hubs for coordinating show outfits.
TikTok sounds; IG Reels; SoundCloud bootlegs; Reddit r/hyperpop; Discord fan servers; Resident Advisor
Gravitates toward brands with humor, irreverence, and visual boldness. Internet-native brands that blur product and cultural commentary. Skeptical of luxury but responsive to brands participating in subculture authentically. Festival and nightlife brands carry weight.
MSCHF; Liquid Death; Starface; Crocs (ironic); Boiler Room; Live From Earth; Jägermeister (nightlife context)
Artist Insights — horsegiirL — March 17, 2026
Data: Strategic Analytics · Internal Use Only
Luminate · Spotify Internal · Chartmetric
Instagram has 309K followers. Growth of +53% in the last year places her in the 92nd percentile among artists in the 200K–500K tier — that’s Excellent. However, more recent windows show the growth rate is slowing slightly: the 6-month window sits at the 85th percentile, and 3-month at the 84th. This is expected as the base gets larger, but worth watching.
TikTok has 401K followers, surpassing Instagram in late 2025. YoY growth of +180% is very strong. TikTok is the discovery engine; Instagram is the relationship layer.
TikTok surpassed Instagram in absolute followers in late 2025. Both platforms continue to grow, though Instagram’s rate has stabilized while TikTok’s continues to accelerate.
horsegiirL’s Instagram growth is very strong compared to other artists in the 200K–500K follower tier. One-year growth of +54% places her in the 92nd percentile — Excellent. More recent windows (3- and 6-month) show the growth rate slowing slightly rather than accelerating, which is expected as the follower base gets larger. The momentum is stable, not declining.
Instagram engagement is exceptionally high. 10% of followers are engaging with each post — nearly double the 5.2% benchmark. Fans who follow her are actively paying attention. This is the strongest signal in the social data.
TikTok engagement is near benchmark at 4.6% like-to-view (vs 5.0%). Not a concern — TikTok’s algorithm drives views beyond the follower base, so the ratio naturally dilutes as reach expands.
Both platforms are well below the 3.5 posts/week benchmark. Instagram is especially low — she posts roughly once every 3–4 weeks. Despite this, engagement and views remain very high, which suggests the audience is deeply invested. The question is whether increasing frequency would grow the audience faster or dilute what makes the content feel special.