Artist Insights · Internal Use Only
horsegiirL
Streaming, audience, social — a full picture of where the artist is right now.
5 Things to Know
| Dimension | 1 Month | 3 Month | 6 Month | 1 Year | Class. | Momentum |
|---|---|---|---|---|---|---|
| IG Follower Growth | P87 +1.9% |
P84 +5.0% |
P85 +11.5% |
P92 +54.3% |
Very Strong | Stable |
| TK Follower Growth | +180% YoY — benchmark not yet built | Pending | — | |||
| Streaming Growth | 318K → 911K weekly ODA — benchmark not yet built | Pending | — | |||
| Release Performance | 186K Week 1 (ONLY THE BEST) — benchmark not yet built | Pending | — | |||
| IG Engagement | 10.0% ER (+4.8 vs bench) — percentile benchmark not yet built | Pending | — | |||
| TK Engagement | 4.6% L2V (-0.4 vs bench) — percentile benchmark not yet built | Pending | — | |||
| Catalog Strength | High — tracks 2–3 are years-old catalog | Future | — | |||
One row is live (IG Follower Growth, powered by Strategic Analytics’ existing benchmark dataset). The remaining dimensions show the raw metric and what the benchmark will measure once built. As each benchmark comes online, the row fills in — same scorecard, more resolution over time.
Four years of streaming history. The floor has risen from ~1K weekly (early 2022) to 250–330K (current). Each release spike establishes a higher baseline than the last.
My Little White Pony and My Barn My Rules (both 2022) have been consistent catalog performers for years. ONLY THE BEST (Feb 2026) is the most recent spike.
Debut sizes are accelerating. The last three releases have all opened above 100K — a new tier compared to 2023–2024 levels.
| Platform | Share | Index |
|---|---|---|
| Spotify | 69.0% | 126 |
| Apple | 24.2% | 79 |
| Amazon | 4.9% | 49 |
| Soundcloud | 0.9% | 279 |
| Deezer | 0.6% | 125 |
| Others | 0.4% | 106 |
| Pandora | 0.0% | 1 |
Spotify-heavy at 69%. SoundCloud over-indexes at 279 despite tiny share.
| Market | Share | Index |
|---|---|---|
| USA | 38.9% | 91 |
| Great Britain | 13.8% | 238 |
| Germany | 5.8% | 202 |
| Australia | 4.5% | 146 |
| Canada | 3.2% | 80 |
| Brazil | 3.1% | 89 |
| Mexico | 2.8% | 42 |
| Netherlands | 2.7% | 243 |
| France | 2.4% | 128 |
| Poland | 2.1% | 210 |
| Japan | 1.8% | 131 |
| Chile | 1.6% | 172 |
| Market | Share | Index |
|---|---|---|
| Los Angeles | 17.1% | 221 |
| New York | 11.5% | 163 |
| San Francisco / Oakland / San Jose | 5.6% | 186 |
| Chicago | 5.3% | 125 |
| Washington | 2.8% | 94 |
| Dallas / Ft. Worth | 2.7% | 70 |
| Boston | 2.5% | 101 |
| Seattle / Tacoma | 2.3% | 128 |
| Philadelphia | 2.3% | 78 |
| Houston | 2.2% | 79 |
International over-indexing markets cluster in European electronic hubs: Belgium (304), Ireland (267), Denmark (250), Netherlands (243), Great Britain (238). In the US: LA (221), SF (186), NY (163), Seattle (128).
| Age | Share | Index |
|---|---|---|
| 13-17 | 0% | 5 |
| 18-22 | 8% | 44 |
| 23-27 | 29% | 100 |
| 28-34 | 34% | 170 |
| 35-44 | 20% | 128 |
| 45+ | 10% | 88 |
| Age | Share | Index |
|---|---|---|
| 13-17 | 6% | 132 |
| 18-24 | 40% | 138 |
| 25-34 | 45% | 103 |
| 35-44 | 8% | 66 |
| 45-64 | 1% | 23 |
| 65+ | 0% | 0 |
Streaming is near-even. Instagram skews significantly female. The social audience and the streaming audience have different demographic profiles.
| Ethnicity | Share |
|---|---|
| White / Caucasian | 78% |
| Asian | 10% |
| Hispanic | 9% |
| Black / African American | 4% |
| Language | Share |
|---|---|
| English | 73% |
| Spanish | 9% |
| German | 6% |
| French | 4% |
| Portugese | 1% |
| Russian | 1% |
| Chinese | 0% |
| Japanese | 0% |
| Indonesian | 0% |
Fans Also Like
Hyperpop, experimental electronic, PC Music orbit. Internet-native, genre-fluid, aesthetically confrontational.
Pop is the largest genre by share (29.5%), but the index tells a different story: Techno at 6,795 and Dance/Electronic at 318 are the genres this audience gravitates toward disproportionately.
Active nightlife participants who organize social lives around club nights and festivals. Creative output is constant — DIY costumes for shows, mix curation, meme production. Many maintain dual identities between a professional daytime life and an expressive, uninhibited nighttime persona.
Berghain; Dekmantel; DIY costume workshops; club photography; SoundCloud mix curation
Drawn to content that blends absurdist humor with visual spectacle. Prefer media that rewards repeat viewing and doesn’t take itself seriously. Strong appetite for music documentaries and competition formats that spotlight subcultures.
TV: Drag Race, I Think You Should Leave, Euphoria; Movies: Climax, Bodies Bodies Bodies, Zoolander; Podcasts: Boiler Room Broadcast, Las Culturistas
Maximalist, playful, costume-forward. Show outfits are a creative project — cowgirl hats, pitchforks, sequined farm gear. Day-to-day: baby tees, arm warmers, platform boots. Color palettes are saturated and clashing. The “Farmies” fan community coordinates outfits for shows as a form of collective expression.
MSCHF; iamgia; Dolls Kill; custom cowgirl boots; rave utility vests; ironic slogan tees
Freedom of expression is non-negotiable. Strong identification with queer culture and safe-space nightlife. Anti-snob — skeptical of gatekeeping in electronic music, drawn to artists who make underground genres accessible. Community built through shared absurdity rather than shared taste.
Queer club nights; anti-gatekeeping ethos; costume as identity; permission to be unserious
TikTok is the discovery engine — set clips, fan edits, ironic commentary spread fast. Instagram is the relationship layer — BTS content, outfit reveals, fan interaction. SoundCloud retains cultural currency for unreleased edits and bootleg remixes. Reddit and Discord function as community hubs for coordinating show outfits.
TikTok sounds; IG Reels; SoundCloud bootlegs; Reddit r/hyperpop; Discord fan servers; Resident Advisor
Gravitates toward brands with humor, irreverence, and visual boldness. Internet-native brands that blur product and cultural commentary. Skeptical of luxury but responsive to brands participating in subculture authentically. Festival and nightlife brands carry weight.
MSCHF; Liquid Death; Starface; Crocs (ironic); Boiler Room; Live From Earth; Jägermeister (nightlife context)
Artist Insights — horsegiirL — March 17, 2026
Data: Strategic Analytics · Internal Use Only
Luminate · Spotify Internal · Chartmetric
Instagram: 10% engagement rate on 0.28 posts per week. She posts roughly once every 3–4 weeks and still averages 606K views per reel. The engagement rate is nearly double benchmark despite the extremely low posting frequency.
TikTok: 4.6% like-to-view ratio (benchmark 5.0%) on 309K avg views per post. Follower growth is +180% YoY, but both platforms are posting well below the 3.5/week benchmark.
TikTok surpassed Instagram in absolute followers in late 2025. Both platforms continue to grow.
Consistently in the top 15–20% of all artists in the 200K–500K follower tier across every time window. 1-year growth (+54%) places her at P92 (Excellent). Recent windows (P84–P87) indicate the growth rate is stabilizing at a Very Strong level rather than accelerating — which is expected as the base gets larger.