Proposal · Strategic Analytics × Campaign Ops

ARTIST HEALTH
SCORECARD

Not “is this number big” — but “is this number big for an artist like this.”

How It Works
1
Tier the artist by follower count and streaming volume.
2
Measure growth across 1-month, 3-month, 6-month, and 1-year windows.
3
Place in percentile vs the full peer group. Classify. Track momentum.
Scale
P90+
Excellent
P70–89
Strong
P40–69
Average
P20–39
Below Avg
<P20
Concerning
Dimensions
MetricSourceTiered ByStatus
IG Follower GrowthChartmetricFollower countLIVE
TK Follower GrowthChartmetricFollower countNEXT
Streaming GrowthLuminateWeekly ODANEXT
Release PerformanceLuminateWeekly ODANEXT
IG EngagementChartmetricFollower countNEXT
TK EngagementChartmetricFollower countNEXT
Catalog StrengthLuminateWeekly ODAFUTURE
Example
horsegiirL — 200K–500K Tier
1M3M6M1YCLASS.TREND
IG GrowthP87P84P85P92Very StrongStable
TK Growth+180% YoYPending—
Streaming318K weekly USPending—
Releases186K Week 1Pending—
IG Engagement10.0% ERPending—
TK Engagement4.6% L2VPending—

One row live. Each new benchmark lights up another row.

Build Order
1
IG Follower Growth
DONE
2
Streaming ODA Growth
NEXT
3
TK Growth + Engagement
NEXT
4
Release Performance
NEXT
5
Catalog Strength
FUTURE
Strategic Analytics
Builds the benchmarks. Owns the data.
Campaign Operations
Builds the scorecards. Distributes to departments.
RCA

Artist Health Scorecard · Strategic Analytics × Campaign Ops