artistGPS — Campaign Operations

Campaign Operations × Strategic Analytics

artistGPS

Full roster scoring system, individual artist profiles, campaign playbook framework, and roster gap analysis. 292 artists, 10 KPIs, one evaluation system.

Tools

Interactive dashboards for exploring the data.

Full Roster Dashboard

292 Artists

Search, filter, sort, and drill into every artist's GPS scores. Filter by genre, Sony/Non-Sony, rating tier. Click any artist to expand KPI detail.

Roster Gap Analysis

5 Gap Layers

Where are the holes? Fans-also-like gaps, genre health, archetype balance, geographic reach, and non-Sony signing targets.

Campaign Playbooks & KPI Guide

10 KPIs

What each KPI actually means, the four campaign archetypes, and specific playbooks for the four profiled artists.

Artist Insights

Full individual reports — streaming, audience, socials, and GPS scoring.

Hailey Picardi

P98 · Excellent

The Converter — youngest audience on the roster, explosive social growth, but catalog momentum needs work.

Eli

P95 · Excellent

The Engine — catalog momentum at P95, music-driven discovery, modest social but strong lean-forward metrics.

Tate McRae

P82 · Very Strong

The Iceberg — massive reach but low lean-forward %. Small fanatical core, large passive majority.

Don West

P19 · Very Weak

The Evaluation — unsigned, 7/10 KPIs available. Data raises questions about audience age and platform fit.

Data

Raw GPS scores for all 292 artists.

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artistGPS — All Artists (CSV)

292 artists · 10 KPIs · percentiles + overall score

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